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Martin Gontovnikas (HyperGrowth): Why You Should Embrace a Community Strategy (and How to Do It)

BUILD with Blake Bartlett

CHAPTER

Is There Already a Community?

i think that for those store ups, it's definitely easier to tap into an existing community. Creating a community is also very hard. Takes alot of time to start growing a mass of thousands of users who caeout their product. But if you, if you look at those, that means that you alreally have a big market that you can distribute some content in. So it's also a lower effort, in the beginning, to get a lot more upside on the eyeballs that ar on be seeing whatever you talk about or whatever you share.

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