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Future of Agriculture
FoA 394: Farm Equipment Innovations and Investments With Marc Kermisch of CNH Industrial
Dec 20, 2023
Marc Kermisch, Industrial Global Chief Digital and Information Officer at CNH Industrial, dives into the world of agricultural technology. He discusses how AI and advanced machinery increase farm efficiency. Topics include the shift to an open ecosystem in ag-tech and the impact of automation through robotics and drones. Kermisch also highlights the need for user-friendly technologies and the importance of strong dealer networks to stand out in a competitive market. Real farmer experiences are shared, showcasing the effectiveness of innovations like harvest vision systems.
45:49
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Quick takeaways
- CNH Industrial prioritizes ease of use and interoperability in its equipment to enhance farmer productivity and technological integration.
- Current economic conditions provide CNH Industrial opportunities for strategic acquisitions in AgTech, allowing them to enhance their technological capabilities efficiently.
Deep dives
Dominance in Agricultural Technology
The agricultural technology market is heavily influenced by a few dominant players, particularly in North America. CNH Industrial stands out in this landscape, where the expectation is set high for quality products that combine advanced software and machinery. The company aims to differentiate itself from competitors like John Deere and Agco by focusing on ease of use and interoperability in their equipment. This commitment underscores the importance of developing systems that allow farmers to integrate various technological solutions seamlessly.
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