24min chapter

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FoA 394: Farm Equipment Innovations and Investments With Marc Kermisch of CNH Industrial

Future of Agriculture

CHAPTER

Innovations Shaping Agriculture

This chapter explores the growing trend towards an open ecosystem in agricultural technology, highlighting the shift from traditional machinery to advanced solutions like robotics and drones. Discussion points include strategic acquisitions in the industry, the impact of automation on farming practices, and the vital role of user-friendly technology in enhancing efficiency for farmers. The chapter also addresses the evolving landscape of mergers and acquisitions, focusing on the importance of controlling core technologies and fostering partnerships to drive innovation.

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