Providing value is mostly B.S. (do this instead) with Leslie Venetz

Leslie Venetz, an expert in modern outbound strategies and author of 'Profit Generating Pipeline', dives into the pitfalls of traditional sales wisdom. She emphasizes the importance of building genuine trust and defining your ideal customer profile. Leslie critiques the vague messaging often seen in sales, advocating for strategic segmentation to enhance outreach. She also discusses the critical balance between product and customer voice in sales messaging and underscores the necessity of soft skills in fostering meaningful connections.