Kris Billmaier, Salesforce exec leading AgentForce Sales with 20+ years in product and biz dev. He discusses agentic AI improving lead follow-up and customer interactions. He covers real-world wins, how AI and humans should collaborate, and the ethics and data needs behind trustworthy AI. Practical talk on training and managing engagement agents across sales tools.
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insights INSIGHT
Agents Rescue Ignored Leads
Kris Billmaier says agentic AI improves customer experience by following up leads humans couldn't handle.
Engagement agents answer questions and book meetings across channels to prevent leads from going cold.
question_answer ANECDOTE
Small Business Wins With Agents
Kris Billmaier shares Equipter's story where an always-on pipeline agent 2.5x'd lead response rates.
The small construction equipment company improved customer experience and revenue with automated follow-up.
insights INSIGHT
Agents Fill And Prep The Top Of Funnel
Kris Billmaier explains agentic prospecting that finds, enriches, and explains why leads matter.
Agents can keep reps from waking up to an empty lead list and prepare meeting briefs for sellers.
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Summary
In this episode of the AI for Sales podcast, host Chad Burmeister interviews Kris Billmaier, EVP and GM of Salesforce Agentforce Sales. They discuss the rapid advancements in AI technology, particularly in the context of sales and customer experience. Kris shares insights on how AI is transforming sales processes, enhancing customer interactions, and the importance of balancing automation with human touch. They also address common misconceptions about AI, ethical considerations in its deployment, and the skills needed for success in an AI-powered sales environment.
Takeaways
AI is transforming customer experience by improving lead follow-up.
Agentic AI can significantly enhance sales processes and efficiency.
Salesforce's engagement agent automates lead outreach and booking meetings.
Balancing automation with human interaction is crucial for sales success.
AI misconceptions include fears of job loss and the belief that AI can operate independently.
Ethical considerations in AI deployment are essential for trust and transparency.
Great AI relies on high-quality data and context.
Sales professionals should focus on data capture and insights for better performance.
Feedback from users is vital for improving AI tools and features.
AI can help sales teams never wake up to an empty lead list.
Chapters
00:00 Introduction to AI for Sales and Guest Background
02:18 AI Transformation and Customer Experience
05:19 Agentic AI: Enhancing Sales Processes
09:44 Balancing Automation and Human Touch in Sales
12:01 AI Misconceptions and Ethical Considerations
21:43 Skills for Success in an AI-Powered Sales World
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