The Duct Tape Marketing Podcast Author of Book Yourself Solid Visits Referral Week
Mar 10, 2010
Michael Port, an author and speaker known for his work on sales and marketing, shares invaluable insights on client acquisition and referral strategies. He emphasizes the importance of building a solid foundation of trust before seeking referrals. Port outlines his three-module approach from 'Book Yourself Solid' and advocates for respectful, transparent selling techniques that prioritize client relationships. He also highlights the dangers of careless referrals and encourages a collaborative mindset to foster business growth.
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Define 'Booked Solid' For Your Life
- Define what 'booked solid' means for your lifestyle and goals.
- Set very specific, clear goals before building your client pipeline.
Referrals Require A Solid Foundation
- Foundation creates referrals; tactics alone won't produce steady referrals.
- You must first build a business foundation to make referrals arrive reliably.
Build Trust Before You Promote
- Build trust and credibility before heavy promotion or referral asks.
- Use core, mandatory self-promotion strategies after establishing your foundation.
