Michael Port

Michael Port, an author and speaker known for his work on sales and marketing, shares invaluable insights on client acquisition and referral strategies. He emphasizes the importance of building a solid foundation of trust before seeking referrals. Port outlines his three-module approach from 'Book Yourself Solid' and advocates for respectful, transparent selling techniques that prioritize client relationships. He also highlights the dangers of careless referrals and encourages a collaborative mindset to foster business growth.