
The Foundr Podcast with Nathan Chan
558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill
Apr 4, 2025
In this conversation, Tori Gill, founder of Sun & Daughter and a former hairdresser, shares her remarkable journey of launching a six-figure sunscreen brand in just three months. She discusses identifying a market gap and how she leveraged Instagram for rapid sales. Tori recounts the challenges of obtaining TGA approval and navigating manufacturing hurdles. Additionally, she reveals the importance of product bundling and building a community around her brand, while balancing entrepreneurial ambitions with family life.
45:50
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Quick takeaways
- Tori Gill successfully identified a market gap for appealing children's sunscreen, launching her brand with a vibrant identity that resonated with parents.
- Utilizing organic marketing strategies on social media and community engagement, Tori leveraged her personal journey to build trust and drive sales.
Deep dives
Inspiration Behind Sun and Daughter
The idea for Sun and Daughter emerged from a personal experience on the beach when the founder struggled to find a suitable mineral sunscreen that wasn’t thick or chalky. After realizing the importance of using mineral sunscreen over chemical options, she identified a gap in the market for children’s sunscreen that was both effective and appealing. The realization that existing products lacked appealing branding and that many were marketed towards adults motivated her to create a product specifically designed for kids. This approach, along with a strong brand identity, allowed her to differentiate Sun and Daughter from competitors.