The Foundr Podcast with Nathan Chan 558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill
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Apr 4, 2025 In this conversation, Tori Gill, founder of Sun & Daughter and a former hairdresser, shares her remarkable journey of launching a six-figure sunscreen brand in just three months. She discusses identifying a market gap and how she leveraged Instagram for rapid sales. Tori recounts the challenges of obtaining TGA approval and navigating manufacturing hurdles. Additionally, she reveals the importance of product bundling and building a community around her brand, while balancing entrepreneurial ambitions with family life.
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Sun and Daughter's Origin
- Tori Gill's sunscreen idea came from a beach trip where she realized existing sunscreens were inadequate for kids.
- She noticed a gap in the market for cool, natural sunscreens specifically for children.
Foundr+ Empowerment
- Tori initially sought a marketing expert but realized Foundr+ courses equipped her with the necessary skills.
- This newfound confidence empowered her to navigate manufacturing and sourcing independently.
Boosting Average Order Value
- Complementary products like hats and brushes increase average order value, crucial for successful Facebook ads.
- Aim for at least $60+ Australian average order value for healthy unit economics.