In this episode, Tori Gill shares how she transitioned from being a barber to launching a six-figure sunscreen brand in just three months. She dives into how she identified a gap in the market, built a brand that resonated with parents, and leveraged Instagram and organic marketing to drive rapid sales. Tori also reveals how she balanced starting the business while still working her day job and the lessons she’s learned about manufacturing, branding, and scaling a product-based business.
Listen to Nathan and Dan discuss:
- How Tori built a waitlist and used urgency to generate first-day sales
- The viral Instagram moment that helped Sun & Daughter take off
- The challenge of getting TGA approval for sunscreen and how she navigated regulations
- The role of upsells and complementary products like hats and brushes in boosting revenue
- The future of Sun & Daughter and plans for expansion beyond sunscreen
And much more early stage business advice…
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