An AMA With Reddit’s New VP Of Ad Product

Jyoti Vaidee, the new VP of Ad Product Management at Reddit, brings a wealth of experience from her time at Google and a passion for Indian classical dance. She debunks the myth that Reddit users hate ads, revealing that 60% welcome brand participation when it's relevant. The conversation covers how AI is reshaping advertising practices and the importance of brand safety amidst user-generated content. Jyoti shares insights into Reddit's growth strategies and the necessity for contextual relevance in building meaningful brand-community interactions.