AdExchanger
An AMA With Reddit’s New VP Of Ad Product
Sep 3, 2024
Jyoti Vaidee, the new VP of Ad Product Management at Reddit, brings a wealth of experience from her time at Google and a passion for Indian classical dance. She debunks the myth that Reddit users hate ads, revealing that 60% welcome brand participation when it's relevant. The conversation covers how AI is reshaping advertising practices and the importance of brand safety amidst user-generated content. Jyoti shares insights into Reddit's growth strategies and the necessity for contextual relevance in building meaningful brand-community interactions.
52:36
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Quick takeaways
- Reddit's new VP of Ad Product emphasizes that 60% of users appreciate relevant brand engagement within their communities, countering the myth of universal ad aversion.
- The platform's acquisition of Memorable AI aims to enhance creative advertising solutions by employing advanced technologies for tailored ad experiences aligned with campaign goals.
Deep dives
Reddit's Growing Advertising Strategy
Reddit is making significant investments to enhance its advertising business, with the recent appointment of a VP of product management reflecting its commitment to monetization. This role was created to develop a cohesive long-term monetization strategy as Reddit aims for substantial growth following its recent IPO. By focusing on improving ad products and integrating advanced technologies, Reddit seeks to establish a more competitive stance against larger ad platforms like Google and Meta. The platform's ad business has shown robust growth, indicating a strong demand for effective advertising solutions tailored to its unique community dynamics.
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