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An AMA With Reddit’s New VP Of Ad Product

AdExchanger

CHAPTER

Reddit's Evolution and Advertising Insights

This chapter explores personal experiences with Reddit, highlighting popular subreddits and the platform's increasing influence on Google Search. The discussion delves into the impact of user-generated content on advertising, the potential launch of search ads, and the significance of AI-driven auto-targeting solutions in optimizing ad performance. Additionally, it examines Reddit's partnerships with sports leagues for content monetization, enhancing user engagement through innovative fan experiences.

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