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An AMA With Reddit’s New VP Of Ad Product

AdExchanger

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Reddit's Evolution and Advertising Insights

This chapter explores personal experiences with Reddit, highlighting popular subreddits and the platform's increasing influence on Google Search. The discussion delves into the impact of user-generated content on advertising, the potential launch of search ads, and the significance of AI-driven auto-targeting solutions in optimizing ad performance. Additionally, it examines Reddit's partnerships with sports leagues for content monetization, enhancing user engagement through innovative fan experiences.

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