Facebook Lookalike Audiences and Custom Audiences for Effective Advertising

Facebook Lookalike Audiences are a powerful tool for targeting new users with similar attributes to your existing customer base. By creating a custom audience from customer email lists, website visitors, or engaged social media followers, you can then build a Lookalike Audience based on those audiences. Lookalike Audiences can be targeted with content to establish trust and build relationships, rather than direct selling. Additionally, Facebook's engagement audiences, such as video viewers or page engagers, can be used to create custom audiences and subsequently Lookalike Audiences. Testing different audience sizes, such as 1% to 10%, can provide insights into audience quality and scalability. It is important to proceed with caution and test with smaller budgets before scaling campaigns.