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7min chapter
How to Use Facebook Lookalike Audiences With Custom Audiences
Social Media Marketing Podcast
Creative Uses of Facebook Lookalike Audiences
The speakers discuss using Facebook lookalike audiences to target podcast listeners and expand their customer base. They emphasize the importance of adding value and building trust with cold audiences before attempting to sell to them, and explore strategies for refining targeting and excluding overlapping audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode