The Hannah Hammond Show How To Stop Drifting and Start Thriving In Life | John Gafford
Nov 11, 2025
John Gafford, a renowned real estate entrepreneur and author of 'Escaping the Drift,' offers invaluable insights from his journey to building a successful luxury brokerage in Las Vegas. He explains why he hires only seasoned agents to deliver top-tier performance and discusses a unique 'private club' business model that attracts talent. John emphasizes the importance of intentional living and accountability, sharing lessons on avoiding drift in business and life. His tips for leveraging AI in real estate lead capture add a modern twist to traditional methods.
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Drifting Is Living By Other People's Defaults
- Drifting happens when others control your life and you stop designing it by intention.
- John Gafford says radical honesty with yourself is the first step to escape that autopilot.
The M&M Moment That Won The Apprentice
- John created a dramatic moment at The Apprentice finals by throwing M&Ms to prove TV value.
- That stunt got him cast and taught him to evaluate upside versus near-zero downside risk.
Run A Drift Audit And Build KPIs
- Do a 'drift audit' to honestly assess whether every day feels like Groundhog Day.
- Then define the person you want to be, price the cost, and build measurable daily KPIs to get there.