The Soul of Enterprise: Business in the Knowledge Economy
Subscription Economy Update: 2023 Edition
Dec 1, 2023
The podcast delves into the growing trend of subscription-based models across industries, skepticism towards life becoming all subscription-based, implications on economic disparities and consumer experiences, strategic branding in market focus, promotions and sponsor advertisements, rise of gaming subscriptions, evolution of pricing strategies, and challenges in taxing subscription services.
56:23
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Quick takeaways
- Gaming industry showcases subscription growth, with platforms like Microsoft acquiring Activision Blizzard highlighting surge in adoption.
- Consumer fatigue in subscription services rising, attributed to oversubscription, lack of new content, and nickel-and-diming pricing structures.
Deep dives
Subscription model in the gaming industry
The gaming industry has experienced tremendous growth in subscription services over the past five years. Platforms like Microsoft acquiring Activision Blizzard show the surge in subscription adoption. With triple growth in subscriptions since 2015, gaming services provide latest games, previews, and bonus content, appealing to a wide audience.
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