Subscription Economy Update: 2023 Edition
The Soul of Enterprise: Business in the Knowledge Economy
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Strategic Branding and Market Focus
Exploring the importance of sonic branding and the need to focus on specific customer segments for branding success. The chapter discusses the challenges of balancing service offerings, the benefits of niche specialization, and the strategic importance of focusing on either a high-end market or a larger customer base. It emphasizes the significance of clear strategy and making integrative choices that align with a company's strengths to succeed in the marketplace.
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