Clients from Content

How To Differentiate Yourself, Your Business, and Your Content

44 snips
Jun 12, 2024
Expert Marky Levy shares insights on differentiating yourself and your business. He discusses creating a unique brand idea, standing out in a crowded market, and the importance of clear communication. Learn how to make your brand noticed and remembered through captivating storytelling and targeted messaging.
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ADVICE

Explain Everything

  • To differentiate your business, explain every aspect of your work.
  • Analyze location, process, pricing, and guarantees for unique selling points.
ANECDOTE

Schlitz Brewery Success

  • Schlitz Brewery, initially ranked last, rose to the top by advertising their ordinary brewing process.
  • Claude Hopkins revealed the 'wonders' of pure water, clean bottles, and unique yeast, differentiating Schlitz.
INSIGHT

Storytelling Differentiation

  • Differentiation doesn't require unique actions, but unique storytelling.
  • Highlight aspects of your process that competitors overlook.
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