How To Differentiate Yourself, Your Business, and Your Content
Clients from Content
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Defining a Brand Around a Central Idea
Exploring how a brand's success hinges on solidifying a core idea in people's minds, exemplified through contrasting strategies for selling services versus tangible products like cars. Emphasis on the role of a clear brand promise to guide decision-making and differentiation, with examples from marketing experts and real-world scenarios.
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