Making Media

The Evolution of FreightWaves with Craig Fuller - [Making Media, EP.51]

18 snips
Jan 4, 2024
Craig Fuller, Founder and CEO of FreightWaves and CEO of FLYING Magazine, shares insights on building a media business, including the challenges of fundraising and valuing audiences. He also discusses the strategy behind acquiring niche magazines and the importance of capturing the full audience base. This conversation with a former pilot turned entrepreneur offers a wide range of perspectives on building businesses and explores the evolving landscape of the freight industry.
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INSIGHT

Media Critical for Futures Market

  • Craig Fuller realized building a futures market in trucking required real-time data and media information.
  • Near-real-time news became essential to understanding and creating liquidity in the trucking market.
ANECDOTE

Hurricane Catalyst for Media Growth

  • During a hurricane threatening Houston, Craig Fuller wrote firsthand logistic insights which exploded audience traffic.
  • This crucial event revealed the media business's potential even before official fundraising included it.
ADVICE

Combine Journalists With Industry Experts

  • Hire journalists supported by industry experts to create authentic, insightful content.
  • Industry insiders collaborating with editors yield uniquely informed media that competitors lack.
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