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The Evolution of FreightWaves with Craig Fuller - [Making Media, EP.51]

Making Media

CHAPTER

Building a Media Business with Real-Time Data

This chapter discusses the early stages of building a media business in the trucking industry, driven by the need for real-time information and high frequency data. Craig Fuller talks about the original insight behind Freight Waves and their approach to incorporating data into the freight industry. They also share their experiences in gaining media attention and building a media strategy for the podcast.

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