How an E-Commerce Founder Uses AI to Scale to $10M on Amazon

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Jul 29, 2025

Kyle Binder, founder of PetLovers, shares his journey from a $2,000 startup to a $10 million e-commerce success in the pet hair removal niche. He reveals how he built the custom AI system, PetLovers Cortex, to optimize operations and manage team workflows. Kyle emphasizes the importance of careful AI integration, using tools like ChatGPT for strategy and decision-making. He discusses the challenges of scaling on Amazon and the value of developing sustainable, tailored solutions for e-commerce founders looking to innovate.

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ANECDOTE

Kyle’s Humble E-Commerce Start

Kyle Binder started PetLovers with just $2,000 and a student grant selling lint rollers on Amazon.
The brand grew internationally, now bringing in $10 million annually, selling thousands daily across multiple countries.

ANECDOTE

Early ChatGPT Use in Business

Kyle first used ChatGPT in early 2023 initially for fun and copywriting tasks.
Gradually, AI became a key business advisor helping with strategy, naming, and branding in his Amazon business.

INSIGHT

Custom AI System for Amazon Analytics

Integrated AI with Amazon seller API and project management to build PetLovers Cortex, a context-aware automation engine.
This system centralizes data and makes business analytics accessible with natural language queries for better operational decisions.

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This week on How I AI, I’m joined by Kyle Binder, the founder of PetLovers, an international e-commerce brand in the pet hair removal niche that now brings in $10 million a year in revenue.

Kyle started with just $2,000 and a student grant. What began as a simple lint roller listing on Amazon has grown into a lean, data-driven business operating in multiple countries. Kyle gives us a behind-the-scenes look at how he's using AI to run and scale his operations more efficiently than ever.

We talk about the early days of selling on Amazon, what it took to build a proprietary AI system called PetLovers Cortex, and how he’s integrating tools like ClickUp, Odoo, and the Amazon Seller API into a custom, context-aware automation engine. If you’re building an e-commerce brand or looking to apply AI to real operational challenges, this episode is packed with inspiration and insight.

🔥 Topics We Cover:

The journey from $2K startup to $10M+ Amazon brand
How Kyle uses AI to manage inventory, analytics, and team workflows
What PetLovers Cortex is and why he built it in-house
Why AI isn’t an instant fix, and the value of slowing down to build sustainable systems
The surprising way ChatGPT became his go-to business advisor
Tools and tech stack every e-commerce founder should know

🛠️ AI Tools and Workflow Kyle Mentions:

ChatGPT – for strategy, naming, writing, and business consulting
PetLovers Cortex – a custom-built AI system powered by LLMs
ClickUp – project management and task automation
Amazon Seller SP-API – for real-time sales, inventory, and advertising data
Odoo – ERP for operations and inventory tracking
Upwork – for hiring developers and AI engineers
Other ERP systems mentioned: NetSuite, Brightpearl, ScoopCoupon, Freee

📲 Connect with Kyle Binder and PetLovers

Instagram (personal): @kyle_binder
PetLovers website: www.petlovers.com
Amazon shop: PetLovers on Amazon
Instagram (brand): @petlovers

🎧 If you enjoyed this episode, please leave a review and share it with a friend building in the AI or e-commerce space.

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