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Kyle Binder
Founder of PetLovers, an e-commerce brand specializing in pet hair removal products. He leverages AI to optimize operations and scale his business.
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7 snips
Jul 29, 2025
• 37min
How an E-Commerce Founder Uses AI to Scale to $10M on Amazon
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Kyle Binder, founder of PetLovers, shares his journey from a $2,000 startup to a $10 million e-commerce success in the pet hair removal niche. He reveals how he built the custom AI system, PetLovers Cortex, to optimize operations and manage team workflows. Kyle emphasizes the importance of careful AI integration, using tools like ChatGPT for strategy and decision-making. He discusses the challenges of scaling on Amazon and the value of developing sustainable, tailored solutions for e-commerce founders looking to innovate.
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