The Marketing Millennials 264 - B2B Growth Marketing Strategy and Tactics, with Liz Spektor (Head of Growth @ Apollo)
Jun 18, 2024
Explore revenue growth strategies with Liz Spektor, Head of Growth at Apollo. Learn about creating successful short-form videos, testing channel formats, and building targeted lists. Discover the importance of aligning sales and marketing efforts, budgeting tips, and key metrics for campaign success. Don't miss out on Liz's top insights for taking revenue generation to the next level.
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Start With Deep Customer Immersion
- Immerse yourself in customer research before picking channels or tactics.
- Map demographics, interests and buying behaviours to choose the most effective ad placements.
Bose Pack-In Sparked Partnership Thinking
- Liz shared buying Bose headphones and finding an Audible discount in the box.
- She used that cross-interest moment to illustrate non-obvious partnership opportunities.
Place Bets On Messaging And Format
- Nail your messaging and pick a format to place early bets on.
- Prioritize formats you can reuse across channels, like short-form vertical video, to test hooks quickly.