Strategies for Marketing in Product-Led B2B Companies

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The chapter explores insights shared by Liz on marketing strategies in a product-led B2B company like Apollo, focusing on lead volume, conversion rates, and pricing strategies. It emphasizes the importance of aligning marketing channels with the core audience's demographics, creating partnerships, and leveraging unexpected connections for audience engagement in a saturated market. The discussion also covers setting up a new organization from a growth perspective, highlighting the significance of nailing down messaging, testing formats strategically, and diversifying channels for efficient insights.

What’s the secret to successful revenue generation?

Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos.

Why do sales and marketing need to align? And how can you find new ways to improve the effectiveness of your marketing efforts? Don’t miss out on Liz’s top insights to take your revenue generation to the next level.

00:00:23 - Revenue Growth

00:02:09 - Apollo's Growth Strategy

00:09:26 - Nail Down Your Messaging and Format

00:12:39 - Importance of Testing Channel Formats

00:15:28 - Creating Successful Short Form Videos

00:18:52 - Competing for the Same Audience

00:20:32 - For Narrow Audiences, Build Targeted Lists

00:22:56 - Integrating Sales for Revenue Success

00:31:43 - Budgeting Tip: Limit Paid Search

00:35:08 - Key Metrics for Campaign Success

00:40:38 - Importance of Demand Creation in Marketing

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