264 - B2B Growth Marketing Strategy and Tactics, with Liz Spektor (Head of Growth @ Apollo)
The Marketing Millennials
00:00
Strategies for Marketing in Product-Led B2B Companies
The chapter explores insights shared by Liz on marketing strategies in a product-led B2B company like Apollo, focusing on lead volume, conversion rates, and pricing strategies. It emphasizes the importance of aligning marketing channels with the core audience's demographics, creating partnerships, and leveraging unexpected connections for audience engagement in a saturated market. The discussion also covers setting up a new organization from a growth perspective, highlighting the significance of nailing down messaging, testing formats strategically, and diversifying channels for efficient insights.
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