Tech Disruptors Yext CEO on Shifts in Search as LLMs Grow Scope
Feb 12, 2025
Michael Walrath, CEO of Yext and an expert in online visibility, shares insights with Mandeep Singh from Bloomberg Intelligence. They discuss the evolving landscape of search driven by AI and the significance of knowledge graphs for businesses. Michael highlights strategies for local businesses to enhance digital discoverability, emphasizing the challenges of maintaining accurate data amid AI advancements. The podcast also explores how conversational AI is transforming customer interactions and the crucial role of data management in today's competitive environment.
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Search Disruption
- LLMs are disrupting Google's dominance in search, creating fragmentation.
- Marketers face new challenges adapting from SEO to AI optimization (AIO).
Yahoo vs. Google
- Michael Walrath shared his experience with Yahoo's ad marketplace from 2008-2010.
- Yahoo struggled to compete with Google due to higher monetization and inferior user experience.
AI's Impact on Publishers
- Google's shift to AI-driven answers might hurt publishers' traffic.
- AI agents might interact with websites on behalf of users, requiring a data-centric approach.