Tech Disruptors
Yext CEO on Shifts in Search as LLMs Grow Scope
Feb 12, 2025
Michael Walrath, CEO of Yext and an expert in online visibility, shares insights with Mandeep Singh from Bloomberg Intelligence. They discuss the evolving landscape of search driven by AI and the significance of knowledge graphs for businesses. Michael highlights strategies for local businesses to enhance digital discoverability, emphasizing the challenges of maintaining accurate data amid AI advancements. The podcast also explores how conversational AI is transforming customer interactions and the crucial role of data management in today's competitive environment.
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Quick takeaways
- Yext emphasizes the importance of accurate and consistent business information across digital platforms to enhance local search visibility.
- The emergence of large language models is reshaping search marketing strategies, urging businesses to adapt content for both human users and AI interfaces.
Deep dives
Understanding Yext's Competitive Landscape
Yext operates in a unique space by assisting businesses in enhancing their organic visibility rather than competing directly in the online ad marketplace dominated by giants like Google and Meta. Its focus is on location-oriented businesses that need to be easily discoverable online, particularly through searches that are localized. For instance, when a user searches for nearby services, Yext helps ensure that businesses provide accurate and consistent data across various platforms to enhance their visibility. This data-centric approach is essential for businesses to rank well in local search results and maintain competitive positioning.
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