Navigating Digital Discoverability for Local Businesses

This chapter explores the significance of digital discoverability for location-based businesses, focusing on user queries with local intent. The discussion covers search engine optimization (SEO) strategies, the need for consistent business information across platforms, and the evolving dynamics of the search engine landscape influenced by AI advancements. Emphasizing the challenges marketers face in adapting to these changes, the chapter highlights the importance of data-driven approaches as consumer interactions shift towards AI-driven search agents.