Inside the Strategy Room

260. Boosting growth through innovation

7 snips
Jul 20, 2025
Rebecca Doherty, Matt Banholzer, and Clayton O’Toole from McKinsey share insights on how innovation drives growth in uncertain business landscapes. They discuss the importance of adopting agile strategies and nurturing a culture of innovation, emphasizing key changes in talent selection and business models. The trio also explores the integration of M&A with innovation, advocating for interconnected approaches to enhance growth. Their bold perspectives push organizations to embrace ambitious innovation strategies for a competitive edge.
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INSIGHT

Boldness Beats Incrementalism

  • Innovation requires boldness, not incrementalism, to achieve meaningful growth and to lead markets.
  • Companies need to break the cycle of incrementalism to accelerate and transform their growth trajectories.
INSIGHT

Innovation Shortens Company Lifespans

  • The lifespan of companies is shrinking due to faster innovation and disruption.
  • Innovation across core and outside core businesses is critical to compete against challengers without traditional barriers.
ADVICE

Set Bold Innovation Ambitions

  • Set a bold, aspirational innovation ambition starting from the CEO and top team.
  • Focus on continuous innovation, not one-time efforts, to achieve significant growth beyond incrementalism.
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