The GaryVee Audio Experience How to Measure Creative Success in 2026
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Jan 12, 2026 Dive into the intriguing world of creative success measured through data. Explore the crucial differences between brand awareness and direct sales. Discover how organic social content helps marketers validate performance before investing in paid media. Learn about the importance of feeding LLMs with authentic content and why niche targeting outshines broad demographics. Gary highlights the need for integration between creative and media teams and discusses the rising importance of platforms like Google Shorts and TikTok.
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Organic Creative Is Now Measurable
- Organic creative is now measurable in ways it never was and can be the primary driver of growth.
- Gary Vaynerchuk says validated organic posts let you cut media spend and scale performance faster.
Creative Finds Interest-Based Audiences
- Social platforms are becoming 'interest media' where creative finds audiences by interest, not follower count.
- Gary warns follower numbers are declining in importance as algorithms route content to interested viewers.
Test Organic Before You Boost
- Post organic content across platforms and use high-performing organic posts as the source for paid ads.
- Tweak those winners with conversion elements and run them in the same platform for superior ROAS.
