Explaining ROI to Performance Teams

In this episode of the GaryVee Audio Experience, I talk about the current era of measuring the success of your creative with math and the difference between brand and sales. We get into how social content is feeding LLMs, how the content finds its audience, and how to test organic social content before spending paid media dollars. I also break down which social media platforms you should be posting on like: Facebook, Snapchat Spotlight, and LinkedIn.