Elevate with Robert Glazer Elevate Classics: Rich Mulholland on World Class Persuasion and Storytelling
Sep 18, 2025
Rich Mulholland, founder of Missing Link and a celebrated keynote speaker, shares his expertise in storytelling and presentation. He emphasizes the importance of choosing the right story and crafting compelling openings to engage audiences. Rich introduces a four-step action framework designed for effective leadership and persuasion. With insights drawn from his extensive experience in 30 countries, he discusses using storytelling not just in sales, but for personal growth as well. Get ready to elevate your communication skills!
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From Tour Lights To Conference Business
- Rich transitioned from lighting designer on tours to selling conference services after spotting corporate budgets.
- He realized good presenters matter more than lighting and launched a conference division idea.
Story Is The Delivery, Not The Product
- Story is a delivery mechanism, not the core message; your content is the pill and the story is the peanut butter.
- Identify your hypothesis first, then choose stories that make the idea stick.
Murphy The Dog Demonstration
- Rich used a vivid dog story: the message is the pill and peanut butter gets it swallowed.
- The tale illustrates story as the delivery device that makes ideas stick.
