The Product Experience

Rerun: Building fun products at scale: Inside King Games with Todd Green (CEO, King)

Jun 4, 2025
Join Todd Green, the President of King, best known for Candy Crush, as he shares fascinating insights into crafting successful games. He emphasizes that true fun is about feelings, not just metrics, and discusses how understanding player motivations is vital. Todd reveals the importance of managing legacy products and the ethical responsibility to prioritize player well-being. He also highlights the challenge of recruiting talent in gaming and stresses the critical role of developing great managers to sustain company culture.
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ANECDOTE

Viral Moments Transform Business

  • A viral moment like Susan Boyle's YouTube clip can't be optimized but can massively expand business impact.
  • King realized YouTube's potential only after a fan-uploaded clip hit 100 million views, sparking a new strategy.
INSIGHT

Fun Starts as Feeling, Not Metrics

  • Fun is an elusive, visceral feeling that can't be fully captured by metrics alone.
  • Product discovery at King focuses on quickly validating whether something truly feels fun through iterative testing.
INSIGHT

Motivations Over Demographics

  • King targets player motivations (calm, connection, challenge) rather than traditional demographics like age or gender.
  • Motivations reveal more commonalities among players across diverse audiences than demographics do.
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