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Rerun: Building fun products at scale: Inside King Games with Todd Green (CEO, King)

The Product Experience

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The Art of Engaging Game Design

This chapter explores the intricacies of creating enjoyable gaming experiences by understanding player motivations beyond mere demographics. It highlights the collaboration between game developers and analysts to ensure sustained player engagement in popular titles like Candy Crush. Furthermore, it addresses the ethical implications of game design, advocating for a balance between addictive gameplay and player well-being through continuous feedback and innovative updates.

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