GTM AI Podcast with Coach K and Jonathan Moss
AI Powered GTM Marketing Strategies
Feb 11, 2025
Nick Bhavsar, Co-founder and CMO of Velocity Engine, brings a wealth of experience in engineering and marketing to the table. He discusses the current inefficiencies in go-to-market strategies, emphasizing the need for a personalized approach aided by AI. Nick explores critical aspects like segmentation and the pivotal role of tailored content creation. He also shares insights on how AI is transforming B2B marketing dynamics and enhancing sales efficiency. This conversation offers practical tips for businesses navigating the AI-driven marketing landscape.
38:07
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Quick takeaways
- B2B companies experience rising acquisition costs due to ineffective engagement, necessitating a focus on buyer segmentation and personas.
- AI can enhance marketing efficacy by personalizing content for buying committees, leading to improved engagement and streamlined sales processes.
Deep dives
Challenges in Go-To-Market Strategies
Many B2B businesses, particularly early to mid-stage ones, face significant go-to-market (GTM) challenges. These challenges often stem from a lack of understanding of buyers' problems, leading to inefficient engagement and high acquisition costs. For instance, companies today spend 72% more to generate new annual recurring revenue than they did just three years ago, highlighting a troubling inefficiency in their approaches. This disparity emphasizes the necessity for businesses to delve into fundamentals such as segmentation and understanding buyer personas in order to create relevant and engaging content.
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