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AI-Powered Go-To-Market Strategies with Nick Bhavsar | GTM AI Podcast
In this episode of the GTM AI podcast, host Jonathan welcomes Nick Bhavsar, Co-Founder and CMO of Velocity Engines, to discuss the critical state of go-to-market (GTM) strategies and how AI can revolutionize this space. They explore the inefficiencies plaguing GTM today and trace Nick's transition from a career in engineering to becoming a thought leader in marketing. Nick elaborates on the foundational aspects of GTM, covering essential phases like segmentation, positioning, and persona-specific content creation. He also unveils how Velocity Engines leverages AI to streamline these marketing processes, from strategy development to content execution, and closes with visionary insights on the future of AI in both B2B marketing and consumer behavior. Tune in for an enlightening conversation filled with practical advice, industry stats, and future trends.
00:00 Introduction and Guest Overview
00:43 Nick Bhavsar's Background and Career Journey
05:37 The Broken State of Go-To-Market Strategies
07:50 Fundamentals of Marketing and AI's Role
10:23 Solving Go-To-Market Challenges with AI
17:10 Understanding the Buying Committee
18:36 Personalizing Content for Different Personas
19:54 The Role of AI in Sales and Marketing
22:40 Founding Velocity Engine
23:48 Velocity Engine's Go-to-Market Strategy
26:39 Future of AI in B2B Marketing
30:02 Consumerization of B2B
35:34 Closing Thoughts and Contact Information
GTM AI Podcast with Coach K and Jonathan Moss