Nick Bhavsar, Co-founder and CMO of Velocity Engine, brings a wealth of experience in engineering and marketing to the table. He discusses the current inefficiencies in go-to-market strategies, emphasizing the need for a personalized approach aided by AI. Nick explores critical aspects like segmentation and the pivotal role of tailored content creation. He also shares insights on how AI is transforming B2B marketing dynamics and enhancing sales efficiency. This conversation offers practical tips for businesses navigating the AI-driven marketing landscape.