How to Build a Better Brain, Brand & Business – Patrick Schwarzenegger : 947

Jun 15, 2022

Patrick Schwarzenegger, an actor, investor, and brain health advocate, shares insights from his entrepreneurial journey, including his venture MOSH, co-founded with his mother, Maria Shriver, focused on brain health. He discusses balancing activism and business while promoting healthier lifestyle choices. Patrick reflects on his early investments, like Blaze Pizza, and emphasizes the importance of innovation in the food industry. He also addresses the challenges of transitioning from e-commerce to retail and the need for wellness in both personal relationships and professional environments.

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ANECDOTE

Blaze Pizza Experience

Patrick Schwarzenegger's first entrepreneurial venture was Blaze Pizza, a "healthier" alternative to traditional pizza chains.
He learned about operations, franchising, and ingredient sourcing, eventually opening his own franchises.

INSIGHT

Health and Wellness Trend

Witnessing changing customer preferences at Blaze Pizza, like the shift towards healthier options, sparked Patrick Schwarzenegger's interest in the health and wellness industry.
This led him to create a fund investing in companies providing healthier alternatives.

ANECDOTE

MOSH and Alzheimer's

Inspired by his mother, Maria Shriver's, work with Alzheimer's, Patrick co-founded MOSH, a brain health food brand.
This venture combines Patrick's CPG experience with Maria's Alzheimer's expertise.

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IN THIS EPISODE OF THE HUMAN UPGRADE™...

… you’ll get tips about how to lead a brain healthy lifestyle and how to keep perspective along your own entrepreneurial journey.

Activism, acting and entrepreneurship are wired into Patrick Schwarzenegger’s DNA. He thoughtfully balances each passion through his work as an Alzheimer’s advocate, actor, investor and food founder.

Patrick’s known for his trend-spotting abilities in the better-for-you food and beverage industry. He got into the fast-casual Blaze Pizza franchise when he was just a teen. That experience solidified his interest in health and wellness: “invest solely into entrepreneurs and companies that were providing Americans with the healthier alternative." He’s now an active investor and advisor to numerous brands and helps founders scale their emerging businesses to the next level.

His latest venture encourages brain health at every age and supports programs, research, and lifestyle choices designed to make your brain work better. Patrick co-founded a new brain health food brand called “MOSH” with his mom, Maria Shriver, designed specifically to up-level your brain function.

“We really want it to be a brand that was created out of a mission and out of the why, and not so much the what,” Patrick says. … “We want to be a brain health company and also educate consumers and raise money and donate that to the Women's Alzheimer's Movement. So, it's been an amazing journey.”

A journey with its share of mishaps, too: “We had so many things that went wrong and that was kind of the fun part was learning about that and finding ways to fix it. That's wanting to be an entrepreneur or that's embarking on that journey, you're going to have speed bumps. You can do as much homework as you can and want and try to perfect everything before you launch, but things come out of left field every single day.”

He’s on the show to discuss entrepreneurship, how to invest, how to build brands, how to hire the right people and what’s possible for high-functioning brains at every age.

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