The Human Upgrade with Dave Asprey cover image

How to Build a Better Brain, Brand & Business – Patrick Schwarzenegger : 947

The Human Upgrade with Dave Asprey

CHAPTER

Navigating the Transition from E-Commerce to Retail in Consumer Products

This chapter explores the hurdles and strategies for launching consumer packaged goods brands, focusing on the shift from e-commerce to retail. The discussion includes insights on consumer education, the distinct skills needed for different sales teams, and the importance of profitability in both CPG and franchising ventures.

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