Something You Should Know

Seth Godin on Creating Your Best Strategy & How Beer Changed the World

82 snips
Dec 9, 2024
Seth Godin, a marketing guru and bestselling author, dives into the nuances of strategy versus tactics, illustrating how a well-crafted strategy can drive success using examples from Airbnb. Meanwhile, Jonny Garrett, an expert on beer's historical significance, reveals its pivotal role in shaping civilizations. He discusses beer's delicate nature and offers tips on proper storage. Together, they highlight the importance of questioning assumptions and understanding the cultural impact of everyday elements, from writing tools to beverages.
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INSIGHT

Strategy vs. Plans and Tactics

  • Strategy is not simply a plan or tactics, but a philosophy of becoming.
  • It's about understanding the world and showing up to make it better.
ANECDOTE

Potato Strategy

  • To promote potatoes in France, an entrepreneur planted them and guarded the field by day, but not at night.
  • Intrigued peasants stole the potatoes, discovering their deliciousness, leading to widespread adoption.
INSIGHT

Where's the Meter?

  • Constant metrics can distract us from our true goals.
  • Place important metrics visibly, but avoid those that hinder your focus.
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