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Seth Godin on Creating Your Best Strategy & How Beer Changed the World

Something You Should Know

CHAPTER

The Evolution and Impact of Beer

This chapter explores the rich historical and cultural significance of beer, dating back to 11,000 BCE, and its transformation from a nutritious staple to a complex beverage with social, ceremonial, and economic roles. It discusses the evolution of brewing, the rise of the craft beer movement, and the historical milestones that shaped the industry, including key advances in science and technology. The chapter also highlights how beer has influenced various aspects of civilization, including agriculture, industry, and culture, reinforcing its unique position as humanity's first alcoholic drink.

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