Odd Lots Dmitry Shevelenko on Perplexity's Vision for Reshaping the Internet
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Nov 6, 2025 
Dmitry Shevelenko, Chief Business Officer at Perplexity, explores the evolving landscape of AI and news media. He discusses how Perplexity combines search and AI to create a valuable learning platform, emphasizing the importance of editorial judgment over traditional publishers. Dmitry also shares insights on their competition with Amazon, the monetization of user subscriptions, and innovative ad concepts. He addresses the implications of AI on journalism, predicting opportunities for publishers to adapt and thrive in the new digital era.
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Questions Drive Journalism's Value
- Humans are uniquely valuable because they ask the questions that drive journalism and curiosity.
- Perplexity can provide answers but not the innate curiosity or editorial judgment that surfaces important questions.
Transparency As The Trust Foundation
- Perplexity prioritizes transparency to build trust by showing exactly which sources support answers.
- They use algorithmic signals like consensus across publications to flag reliable information.
Democratizing A Personal Shopping Assistant
- Perplexity builds Comet, a browser with an AI assistant, to give users powerful AI while they browse.
- The company frames this as democratizing the personal shopping intelligence wealthy people historically used.