

175 | Alex Cattoni - How Customers Are Buying Today
Jan 31, 2024
Alex Cattoni, expert in engaging content, shares The Wine Test to be memorable, marketing lessons from The Bachelor, and importance of hooks for audience connection. Also, discusses creating emotional experiences through storytelling and the power of personal connection in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Cross-Industry Insights and Lateral Learning in Business
01:46 • 6min
Crafting Memorable Experiences Through Storytelling
07:30 • 16min
Emotional Account of a Pediatric Cancer Survivor's Family Struggles and Support from Tyler Robinson Foundation
23:03 • 2min
The Power of Personal Connection in Marketing
25:23 • 15min
Crafting Engaging Short-form Content With Strong Hooks and Clear Calls to Action
40:15 • 4min
Crafting Engaging Content for Different Audience Journey Stages
43:50 • 12min