This Week in Digital Marketing

How to run a proper SEO test - EP52 TWIDM

Nov 7, 2023

The podcast discusses various topics including SEO fundamentals, tests, commission-based SEO, and AI in SEO. They explore the impact of word count and title length on SEO, the excitement and complexity of running SEO tests, the importance of relearning in the field, the significance of supplemental content, and strategies for achieving SEO success.

57:42

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Quick takeaways

Conducting scientific single variable tests allows SEO professionals to gain valuable insights and prove the effectiveness of certain SEO techniques.

Embracing AI in SEO can lead to data analysis, prediction capabilities, and enhanced online presence for industries.

Deep dives

Importance of Testing and Learning in SEO

The podcast episode highlights the significance of conducting tests and experiments in SEO to determine what strategies and tactics work best in search engine optimization. The guest speaker emphasizes the need to gather data and evidence to support SEO practices and debunk beliefs within the industry. By conducting scientific single variable tests, SEO professionals can gain valuable insights and develop a deep understanding of SEO fundamentals. The ability to prove the effectiveness of certain SEO techniques enables practitioners to save time and avoid wasting efforts on ineffective strategies.