
How to run a proper SEO test - EP52 TWIDM
This Week in Digital Marketing
Background, SEO Skills, and Challenges
This chapter discusses the background and path into SEO, including working at Netscape and Microsoft. It also explores the challenges of being a commission-based SEO and the importance of having an SEO professional during website redesigns. The chapter highlights the difficulty of attributing SEO performance and the importance of running tests to navigate the contradicting advice in the industry.
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