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Real Estate DealMakers
Doug Jones | President of HUB International SFL on Florida’s Insurance Market Starting to Normalize
Jun 4, 2024
Doug Jones, President of HUB South Florida, talks about the difference between being a broker vs. building a brokerage, networking, decision to sell business, transition to HUB International, scaling insurance business, and insights into the insurance market.
57:52
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Quick takeaways
- Collaborating with Gary Vaynerchuk for social media enhanced brand visibility with entertaining content.
- Strategic decision to sell JAG Insurance Group to Hub International led to growth and improved service offerings.
Deep dives
Creating a Social Presence Through Funny Videos
To enhance brand recognition and engagement, JAG Insurance Group collaborated with Gary Vaynerchuk to develop a social media strategy focusing on entertaining content. This approach involved producing humorous videos to captivate audiences and differentiate themselves in the competitive insurance sector. By balancing entertaining content with informative posts, the company effectively engaged with potential clients and maximized brand visibility.
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Discover
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