Trending: Pet Food 100th episode special: Where the pet food industry has been and where it's heading
Dec 4, 2025
In this special discussion, guests Dr. Greg Aldrich, a pet food science expert from Nulo, Marcel Blok, a seasoned European consultant, and Dr. Gail Kuhlman, a board-certified nutritionist, delve into the evolution of the pet food industry. They explore the shift from utilitarian foods to family-oriented products and the impact of consumer demands on nutrition. The panel also addresses innovations in minimal processing, sustainability, and the importance of diversity in leadership roles, while forecasting future trends like personalized nutrition and local production.
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Humanization Transformed Pet Food
- Pets shifted from backyard workers to family members, driving demand for more sophisticated pet food.
- This humanization transformed product segments, innovation, and staffing in the industry.
Sheba Sparked Market Reinvention
- European pet food evolved from pelleted to extruded formats and single-portion wet innovations like Sheba shifted the market.
- These process and packaging changes reshaped pricing, branding, and consumer expectations globally.
Minimal Processing Is The Next Tech Frontier
- Minimal processing aims to preserve nutrients by reducing time, temperature, and shear during manufacture.
- Methods like freeze-drying, air-drying, and milder drying are gaining prominence to retain nutritional value.