AI Snips
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Transcript
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From Freelancer To Agency Founder
- Whitney started a marketing agency focused on social media management and influencer relations after years in marketing and hospitality.
- She built an office in downtown and hired interns before having full payroll, showing early-risk commitment.
Community Became A Business Driver
- The Influence Movement grew from wanting influencers for agency work into an events and podcast platform.
- Building community around influencer responsibility created business opportunities beyond client work.
Structure Clients Into Tiers
- Offer tiered services: limited high-touch consulting, mid-level social management, and full marketing strategy packages.
- Only take a few consulting clients per year to deliver launches and high-value services effectively.