210: The YouTube Playbook for Course Creators (Featuring Tim Schmoyer)
Oct 17, 2023
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Tim Schmoyer, founder of Video Creators, shares his strategies for turning your audience into a thriving community. They discuss the three key buckets of community, discoverable, and sales, and the importance of embracing interruptions. Learn about leveraging YouTube Shorts, scaling coaching programs, and creating engaging content. Explore the journey of Video Creators and the impact of combining technology, online material, and human coaches. Gain valuable insights and actionable tips for success on YouTube and creating a thriving community around your courses.
Organizing content into discoverable, community, and sales buckets can enhance success on YouTube.
Building a community on YouTube involves fostering engagement, trust, and personal connections.
Strategically planning and creating sales-focused content on YouTube can optimize conversions and promote online courses.
Deep dives
The Three Bucket Strategy for YouTube Success
The podcast discusses the three bucket strategy for achieving success on YouTube. The strategy involves categorizing videos into three main buckets: discoverable, community, and sales. Discoverable videos are designed to attract new viewers and spark their interest in the creator and their content. Community videos focus on engaging and nurturing the existing audience, fostering a sense of community and trust. Sales videos are specifically crafted to prompt viewers to take action, such as purchasing a product or signing up for a course. By organizing content into these three buckets, creators can effectively target different goals and improve their chances of success on YouTube.
Creating a Community on YouTube
The podcast highlights the importance of building a community on YouTube. The host emphasizes that transforming an audience into a community involves fostering engagement, trust, and a sense of belonging. By encouraging viewers to interact with one another and participate in discussions, creators can create a supportive and active community. The host also suggests incorporating personal touches in the content, such as sharing personal stories or involving family members, to deepen the emotional connection with the audience.
Driving Sales through YouTube
The podcast explores how YouTube can be leveraged to drive sales and promote online courses. The host explains that while discoverable videos attract new viewers, the ultimate goal is to guide them towards sales videos where they are encouraged to take action. Sales videos are designed to direct viewers to external platforms, such as a website, to purchase a course or product. By strategically planning and creating sales-focused content, creators can optimize their YouTube channel as a sales funnel and increase conversion rates.
Switching to Asynchronous Video Chat: Increased Engagement and Capacity
The podcast episode discusses the benefits of switching to asynchronous video chat for coaching programs. The speaker emphasizes that removing time constraints allows for better individualized support and increased engagement. By using asynchronous video chat, participants were able to ask questions without feeling rushed, leading to more personalized attention and improved connections within the group. This change not only resulted in higher engagement rates but also increased the capacity of the coaching program, allowing one coach to support a larger number of creators.
Hiring Coaches from Existing Audience: Benefits and Considerations
The episode explores the advantages of hiring coaches from the existing audience of a course creator. By selecting individuals who are already familiar with the creator's brand and have experienced positive results, the onboarding process is made smoother and quicker. These coaches can empathize with customers and provide valuable insights based on their firsthand experience. While there may be initial concerns about the potential impact on the creator's role, creating a team-centered approach instead of a solely individual-centric one can ensure successful delegation and scaling of the coaching program.
In today's episode, we have a special guest, Tim Schmoyer, joining us to talk about "The YouTube Playbook for Course Creators." Tim, the founder of Video Creators, has a wealth of knowledge and experience in the YouTube space, and he is here to share his strategies and insights for turning your audience into a thriving community.
We'll delve into the three key buckets of community, discoverable, and sales, and explore how each plays a vital role in attracting new viewers, nurturing existing subscribers, and ultimately driving sales. Tim also shares his journey of selling Video Creators to vidIQ and how that experience inspired him to develop a new coaching program that combines technology, online material, and human coaches to create a powerful impact.
Throughout the episode, we'll touch on the importance of embracing interruptions, leveraging YouTube Shorts, and scaling coaching programs to reach a wider audience. We'll also uncover the secret to creating content that engages viewers and keeps them coming back for more.
So, whether you're a seasoned course creator or just starting out, this episode is packed with valuable insights and actionable tips to help you succeed on YouTube and create a thriving community around your courses. Get ready to take notes as we dive into "The YouTube Playbook for Course Creators" with Tim Schmoyer!
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