The Online Course Show
210: The YouTube Playbook for Course Creators (Featuring Tim Schmoyer)
Oct 17, 2023
Tim Schmoyer, founder of Video Creators, shares his strategies for turning your audience into a thriving community. They discuss the three key buckets of community, discoverable, and sales, and the importance of embracing interruptions. Learn about leveraging YouTube Shorts, scaling coaching programs, and creating engaging content. Explore the journey of Video Creators and the impact of combining technology, online material, and human coaches. Gain valuable insights and actionable tips for success on YouTube and creating a thriving community around your courses.
01:04:07
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Quick takeaways
- Organizing content into discoverable, community, and sales buckets can enhance success on YouTube.
- Building a community on YouTube involves fostering engagement, trust, and personal connections.
Deep dives
The Three Bucket Strategy for YouTube Success
The podcast discusses the three bucket strategy for achieving success on YouTube. The strategy involves categorizing videos into three main buckets: discoverable, community, and sales. Discoverable videos are designed to attract new viewers and spark their interest in the creator and their content. Community videos focus on engaging and nurturing the existing audience, fostering a sense of community and trust. Sales videos are specifically crafted to prompt viewers to take action, such as purchasing a product or signing up for a course. By organizing content into these three buckets, creators can effectively target different goals and improve their chances of success on YouTube.
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