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210: The YouTube Playbook for Course Creators (Featuring Tim Schmoyer)

The Online Course Show

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The Bucket Strategy: Discoverable, Community, and Sales

This chapter explores the YouTube strategy known as the bucket strategy, which focuses on three key areas: attracting new viewers, building trust and engagement with existing subscribers, and targeting viewers to take a specific action. It also provides advice on creating different types of videos, engaging with the community, and utilizing YouTube shorts for discoverability.

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