
6 Figure Creative #390: The 12 Freelance “Muscles” You’re Not Working Out
Nov 25, 2025
Freelancing isn't just about making money; it's about thriving. Discover the essential roles freelancers must juggle, from sales to project management, and learn how to identify your biggest bottleneck. Emotions can fuel creativity but may hinder business decisions. Embrace the gym-like framework to tackle these challenges weekly. Brian emphasizes a mindset shift: instead of asking if you can succeed, focus on how to make it work. Avoiding critical business tasks can jeopardize your freelance journey, so give yourself permission to fail and keep pushing forward.
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Thriving Vs. Just Making Money
- Thriving means stable income, runway, few constant fires, and enjoyment of work.
- Brian Hood says making money alone doesn't equal a thriving freelance business.
Twelve Roles Appear With Every Client
- The moment you take money, multiple business roles instantly appear.
- Brian Hood lists these roles to show freelancing isn't just the creative work.
Map And Own The 12 Business Roles
- Identify and own the 12 roles like fulfillment, sales, marketing, ops, legal, and CEO.
- Chart which role is failing and prioritize fixing that bottleneck immediately.



