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Explain It to Me
Why do I keep getting these weird fundraising texts?
Oct 23, 2024
Lloyd Cotler, founder of Banter Messaging, specializes in SMS strategies for political campaigns, while Christian Paz is a Vox senior politics reporter focused on election polling. They dive into the overwhelming number of fundraising texts voters receive, dissecting their bizarre language and manipulative tactics. The duo reveals how text messaging is taking over political communication, the potential scams involved, and the challenges in managing unwanted messages. They also shed light on polling accuracy and its significant role in shaping public opinion during elections.
53:55
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Quick takeaways
- The alarming language used in political fundraising texts leverages urgency to engage recipients, often diffusing genuine responses to donation appeals.
- Polling in politics serves as a critical tool, reflecting public opinion yet remains influenced by biases and margins of error that complicate accuracy.
Deep dives
The Nature and Impact of Political Text Messaging
Political text messages have become a pervasive aspect of campaign strategies, generating a wide array of reactions from recipients. The podcast delves into the chaotic and often alarmist language used in these texts, highlighting their urgent tone, such as claims of imminent deadline crises for donations. The effectiveness of these messages rests on their ability to capture attention through exaggerated urgency, often presenting financial ask scenarios in a panic-stricken tone. While many recipients feel overwhelmed or even entertained by the messages, they prompt a discussion on their actual impact on donor behavior and whether these tactics genuinely yield results.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode