Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL LIMITED SERIES: ===> The Tiktokification of Everything😬Marketers are SLEEPING on Short-Form VIDEO! 🚽 <=== | BATHROOM Break #18 (COLLAB: The Marketing Millennials + Do This, Not That)
Aug 26, 2024
Jay Schwedelson, an expert in leveraging short-form video for enhanced LinkedIn engagement, joins Daniel Murray to discuss the transformation of B2B marketing. They highlight the growing importance of short-form content, emphasizing authenticity and emotional connection. The duo explores the 'Costco Sampler Effect,' which shows how bite-sized videos can attract new audiences. They also share tips on creating engaging content, repurposing longer videos, and using short-form clips to promote webinars effectively. Get ready to rethink your marketing strategy!
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Shift to Short-Form Video
- Jay Schwedelson shifted from long LinkedIn posts to short-form videos.
- This change significantly boosted engagement and connections.
Follow Platform Trends
- Leverage short-form video if social media platforms are prioritizing it.
- This indicates increased platform resources and potential reach, like the "Costco sampler effect".
Authenticity Over Format
- Create authentic, human-like short-form videos.
- Avoid overly formatted, corporate-style or animated videos for better engagement.